CNN (10/16, LaMotte) states a new report found that “Americans spent $1.4 billion on the most popular brands of children’s fruit drinks and flavored waters last year,” but “according to nutritional guidelines, none of the drinks were healthy.” The report from the University of Connecticut’s Rudd Center for Food Policy and Obesity suggests the large volume of sales may stem in part from how beverage companies market these products, including advertising directly to children. CNN points to new recommendations that say, “All kids 5 and under should avoid drinking flavored milks, toddler formulas, plant-based/non-dairy milks, caffeinated beverages and sugar- and low-calorie sweetened beverages.”
